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Posted in Coaching Business
July 6th 2008, 11:26am
Life Coaching - A Mad Doctor or Not...
Is there something for you to learn from this video...
ABSOLUTELY!
Watch the video first, then read on...
My curiosity was piqued...
After watching this video and having a good laugh, I simply
had to know more and it wasn't because of the Latham's
crazy antics. There was more, I just knew it!
A marketing plan...
While it's clear that Latham is quite a prankster,
it is also clear he has a plan! A plan that
he has BOLDLY taken action on!
As I began to look beyond the video and started to
explorer his website
www.getpsyched.biz
and it became clear to me that Latham wasn't just putting
on a show for fun.
He definitely had a purpose!
A mailing list...
As I scanned and clicked my way around the Get Psyched!
website I noticed that Latham even had an opt-in
for his mailing list.
A mailing list? My curiousity had me wanting to know more...
- Why did he take the time to create all of this content?
- What did he really want to achieve?
I did it, I subscribed!
Why, because I wanted to know more...
- What would he focus on?
- How would he continue to engage me?
- What would be his ultimate goal?
All questions for you to consider as well.
Based on the "Get Psyched!" thank you email there were three
things Latham wanted to accomplish for his subscribers...
- The Latest "Get Psyched!" methods... (I'm laughing...wink!)
- The Latest "Get Psyched!" products... (He actually has merchandise!)
- Event dates and times to see Dr. Latham in person.
An Invitation...
It's also important to notice one of the very first
things you see on the Get Psyched! website is
the...Hire Dr. Latham link!
Letting you know his services are for hire!
What about you...
- What's your plan?
- Do you have a mailing list?
- How are you engaging your subscribers?
- What is the invitation you are making?
How far is enough...
Finally, how far are you willing to go to let
the world know you have something to offer?
A time for action...
While Lathan's success with Get Psyched! is unclear.
It is clear he took action.
What action's are you taking to build your business?
To your success,
James Possible
PS: Just in case you didn't notice...Latham even has
a "Get Psyched! Test" (Warning...language maybe not
be suitable for all.)
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